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WHY IS DIGITAL MARKETING SO IMPORTANT

Why is digital marketing so important? This is the most recent talk in town. 

Let me shock you; Internet users around the globe increased per seconds and the hope for a better result in business growth is dependent on digital marketing. Research shows that as at present, 50% of the world population makes good use of the internet, and speculations foresee that by 2020, about 60% of the world population will be actively using the internet.

Considering the increasing number of active users of the internet, digital marketing gives you access to connect with a large number of people through their smartphones, laptops, tablets, and smart TVs, etc. This conduit for marketing gives you instant results, that’s why it is the talk of the town. 

Do you know that you can do digital marketing as a business? You can help other businesses or brands advertise their products or services through digital media. This is also a means of earning money online. 

With this, let’s consider the types of digital marketing.

Types Of Digital Marketing

One exciting thing about digital marketing is that it is easy to adapt and connect with the right audience and prospects. They are numerous types of digital marketing, and I wll be discussing the most important ones in this article. Before the end of this article, you will find one that is suitable for your business.

The following are the types of digital marketing: 

  1. Websites Marketing
  2. SEO/ Search Engine Optimization
  3. Social Media Optimization
  4. Google Ads
  5. Email Marketing
  6. Social Media Marketing/ Facebook, Twitter, LinkedIn, Instagram, etc.
  7. Content Marketing
  8. Mobile Marketing
  9. Online Reputations Management
  10. Analytics
  1. Websites Marketing

Having your business online is very important, especially in this century. In fact, how can your business survive or have the edge over other businesses without you having an online presence?

Your website needs to have a complete overview of your business, therefore giving your clients more knowledge about your business and the function of your products or services. 

Without an online presence, it will be difficult for your prospects to connect with you. 

2. Content Marketing

You might ask yourself, “why is content marketing also a type of digital marketing?

As my colleagues will say, “Content is King.” Content is king even in the digital marketing world. If a client visits your website and there is no content in it, do you think the client will buy from you?

Let’s look at it from the physical market view point, when a client visits a brick and mortar store, the shop keeper needs to explain to them the features and benefits of his or her products or services. This is also applicable in digital marketing; the process of writing a description of your product and services is the same thing done by shop keepers  when a client visits his or her shop — content works as a sales representative. 

2. Search Engine Optimization (SEO) 

Search engine optimization is a part of digital marketing whereby you optimize your website such that search engines can feature your website content without you paying a dime.

This is interesting, to know more about SEO, click here, we have documented enough articles to walk you through. 

3. Google Ads

Google advertisement is another useful tool to promote your business. It’s a paid type of digital marketing.

Google has a platform called Google AdWords, which helps you promote your business for a fee. Usually within your budget. Google ads give you instant results for the money you pay.

4. Social Media Marketing (SMM)

Now you have gotten to another exciting type of digital marketing. Social media marketing happens to be one of the most effective types of digital marketing. This type of digital marketing involves various social media sites such as facebook, Instagram, Twitter, Pinterest, Youtube, LinkedIn, and others. We have taken time to write copious articles on Social Media Marketing. Click here to read more on SMM. 

5. Email Marketing

Email marketing might be old, but it is still effective. Email marketing has to do with sending newsletters or information about your products or services to your customers or prospects through their email. Despite other forms or types of digital marketing, email marketing will continue to thrive. 

6. Mobile Marketing

Mobile marketing is rampant, and it is everywhere. Don’t quote me wrong, when I say rampant, I do not mean to say saturated.

I am sure that in one or two cases, you have come across a mobile ad, without you knowing. Mobile ads are ads that target mobile users. 

Conclusion

If you want to be successful in business, then you have to consider digital marketing. We have taken time to explain the various types of digital marketing, and you can pick one and begin to take action and watch your business grow within a short period. Do not forget to go through our digital marketing category to know more about digital marketing.

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Paul Solomon

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