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TEXT, IMAGE AND OBJECTIVES SPECIFICATION THAT WILL HELP YOU CREATE A PERFECT FACEBOOK AD IN 2019

When it comes to marketing your products and services, the importance of Facebook ads cannot be overemphasized. To get the best from Facebook ads, you need to know the right text, image, videos and objective specification because anything that exceeds or is below the required specification will be shitty and unprofessional.

In this article, I bring you the correct and most recent specification for images, videos and texts for your Facebook ad.

For convenience sake, I will state the specifications following Fb ad type, please pay close attention to it. If you do not have good knowledge about the types of Facebook ads, click here.

Image ads

  • Headline: 25 characters
  • Link description: 30 characters
  • Image Size – 1,200 x 628 pixel
  • Image Ratio – 1.91:1

  • Body text: 125 characters
  • Campaign objectives: All except video views

Video ads

Image result for facebook video ads
  • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except catalog sales
  • Video Format – .MOV or .MP4
  • Video Aspect Ratio — 16:9
  • Video Resolution – 720p at minimum
  • Video File Size – 2.3 GB maximum
  • Video Length – 120 minutes (Facebook), 60 seconds (Instagram)
  • Thumbnail Image – 1,200 x 675 pixels, 16.9 ratio
  • Caption – 2,200 characters maximum 

Facebook Stories ads

  • Image: 500 X 500px minimum 
  • Image ratio: 1.91 minimum to 9:16 maximum
  • Text: No set character count. Aim to leave 250 pixels text-free at the top and bottom of the ad.
  • Campaign objectives: Engagement, messages, catalog sales, store traffic

Carousel ads

  • Headline: 25 characters
  • Link description: 20 characters
  • Body text: 125 characters  
  • Images Size – 1,080 x 1,080 pixels
  • Images Ratio – 1:1 square
  • Videos Format – .MOV or .MP4
  • Videos Aspect Ratio – 1:1 square
  • Videos Resolution – 720p at minimum
  • Videos File Size – 2.3 GB maximum
  • Videos Length – 60 minutes (Facebook), 60 seconds (Instagram)
  • Videos Thumbnail – 1,080 x 1,080 pixels, 1:1 ratio
  • Campaign objectives: All except engagement and video views

Slideshow ads

  • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Image Size – 1,280 x 720 pixels 
  • Image Ratio – 16:9, 1:1 or 2:3
  • Video format .MOV or .MP4               
  • Campaign objectives: All

Collection ads

  • Headline: 25 characters
  • Link description: n/a
  • Body text: 90 characters
  • Campaign objectives: Traffic, conversions, catalog sales, store traffic

Instant Experience ads

  • Text: Blocks of text up to 500 words each.
  • Headline – 45 characters
  • Description – 30 characters
  • Image: 1,200 x 628, 1.9:1 ratio
  • Video: .MOV or .MP4, 16:9 or 1:1 ratio
  • Campaign objectives: All except lead generation, catalog sales, and messages

Messenger Inbox ads

  • Headline: n/a
  • Link description: n/a
  • Body text: 125 characters
  • Campaign objectives: Traffic, app installs, conversions, catalog sales, messages

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Freeman Fox

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