Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. 

Google AdWords is a market place where business owners or advertisers pay Google for them to advertise their products or services on Google front page based on their chosen keyword and ad.  The image above is a clear representation of Google Ad.

Google AdWords operates on a pay per click model. They charge you based on the number of clicks and impression you have on your ads. By impression, I mean the number of times your ads displays on Google for search users to see.    

In this article, with Images, I will take you through everything you need to get started with Google AdWords.  

Google AdWords happens to be the easiest way of advertising or running an ad campaign. With Google AdWords, you stand a chance of attaining more than 100% return of investment (ROI).

On Google AdWords, if you spend $100, you are sure to make $330, which is 330% ROI.

Before we dive deep into how to use Google AdWord, I was hoping you could keep these 3 things in mind.

  1. While setting your ad budget, keep the budget fixed and small at the initial stage, and when the campaign is yielding RIO, you can increase the budget and ad spend.
  2. Be careful while starting AdWords. Google AdWord interface could be very complicating when you are starting out with AdWords. Pay close attention such that you do not. Do not create dozens of variations; keep it simple.
  3. Be patient and keep tweaking the campaign. Sometimes, your first campaign might not give you want you want until you tweak or make a few adjustments.

How To Use Google AdWords

To kick start, head onto and click on start now if you do not have an existing account on the platform. While your registration is successful and you log in, you will be directed to your dashboard.

On your dashboard, you can create a new ad campaign.

While creating your campaign, you will be asked to choose the goal of your campaign; please pay close attention to this, if not, you will mix it all up.

Sales is to drive sales online, in app, by phone or in store.
Leads is to get leads and other conversions by encouraging customers to take action.
Website traffic is to get the right people to visit your website.
Product and brand consideration is to encourage people to explore your products or services.
Brand awareness and search is to reach a broad audience and build awareness.
App promotion is to get more installs and interactions for your app.

The above is to give you a clue on what each of this goal means. You can choose a goal, depending on what you want to go for.

While creating a new campaign, you will be asked to choose the type of campaign you want to run. On AdWords, the best campaign to run is “Search”

AdWord display ads are banner ads that are sent out through Google AdSense Network. In Display Ads, your ad shows up on other websites, and as a matter of fact, 90% of the website on the internet is involved with Google AdSense. With a display ad, you can reach 90%, internet visitors.  

In this article, we will focus more on search campaign because with search campaign you can reach a more targeted audience. One exciting thing about search campaign is that your ads will also be shown on Google partner networks such as AOL and others.

While creating your campaign, the following will be required of you.

For your ad budget, I advise you to start with as low as $2-$5 per day, and you can scale up when the Ad is progressive.

The next thing will be to choose your keyword for the campaign. To get the right keyword, you can 

Make use of Google Keyword Planner.  

When your keyword is ready and inputted, the next thing is to write your Ad copy. Your ad copy consists of an ad URL, ad heading and ad description.

When your ad copy is ready, you can publish your ad.


With this method, you are sure to run a successful AdWord campaign. For more ideas on how to run a successful advertisement either on facebook, bing or Adwords, feel free to go through our other posts.

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Freeman Fox

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