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Category - DIGITAL MARKETING

In this category, you will learn how to market your products or services using digital technologies, mainly on the Internet space.

TIPS ON HOW TO ADVERTISE YOUR KINDLE BOOKS

Having an excellent knowledge of what kindle publishing is and how to works like solving the first half of a puzzle, the other half which needs to be solved is how to advertise your Kindle book, so as to make money from amazon. Below are accurate pointers on how to advertise your kindle books: Prepare Your Marketing Channels While You’re Writing Your eBook If you already have a running/active blog and mailing list, you have a head start on your ebook marketing. All you need do is write a teaser...

GOOGLE ADWORDS MADE SIMPLE

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.  Google AdWords is a market place where business owners or advertisers pay Google for them to advertise their products or services on Google front page based on their chosen keyword and ad.  The image above is a clear representation...

WHY IS DIGITAL MARKETING SO IMPORTANT

Why is digital marketing so important? This is the most recent talk in town.  Let me shock you; Internet users around the globe increased per seconds and the hope for a better result in business growth is dependent on digital marketing. Research shows that as at present, 50% of the world population makes good use of the internet, and speculations foresee that by 2020, about 60% of the world population will be actively using the internet. Considering the increasing number of active users of...

A GUIDE TO MARKETING IN THE 21ST CENTURY

In the 21st century, going digital as a business or brand is a must.  You might be wondering what digital marketing is, and how you can use it to grow your business or brand awareness. You don’t have to search for this knowledge elsewhere, you are in the right place.  What Is Digital Marketing? Digital marketing has to do with the advertisement of business or brand, using digital channels. These digital channels include social media, websites, sales page, emails, paid searches and other...